TOW #27 Apple Watch (Text)

Most apple retailers were expecting a burst of customers waiting to experience apples latest venture into the luxury business. But rather than the usual tables displaying the watches, the stores are just the same. The apple watch was sort of anti-climatic, as far as the new Apple products go. Usually a long line of people wait outside the stores, and some even sleep out. But for this release only some people appeared in the store, maybe it was the 17,000 cost of some watches, or how apple suggested booking appointments to try on the watches. The article attached pictures of empty stores and high price points showing the failure of the latest release. The most frequent buyers of the watch are celebrities, who have a VIP dedicated to them in most new york and L.A retailers. The article also compares the release of the watch to the google glass. There was much hype behind both these products but the results didn’t go too well. Another downfall of the product is that even those who desperately want the watch have shared their horror stories of the time range it takes to get to them. Overall the article highlights more of the cons of the watch rather than the pros, but does a good job showing the hype behind the product and the downfall.