We live in a world where when the word “apple” is mentioned
most people automatically think of the company instead of the fruit. Today,
technology has become a huge part of our lives. Apple is a world-renowned
company, and the iPhones are their best-known product. Just recently the new
iPhone 6 was released. When the first iPhone came out in 2007, the world of
technology was changed forever. It was the newest and most unique phone,
nothing could compare to it. The world threw away their old sidekicks and blackberrys,
and the iPhone was the most desirable product of all. After this product came
out smartphones became more popular and the phone industry was changed for
good.
In the ad above apple shows the iPhone 4 and iPhone 5, above
the phone reads the text “ This, yet again, changes everything again. Again.” The
ad repeats the word again a total of 3 times in this sentence. It shows that
the iPhone is an evolutionary product, it changes the game of technology over
and over again. It shows a customer that Apple was the one “changed everything”
and the competitors just followed them. If the customer has the product they
will be part of the new change. The word “new” is now associated with trendy,
modern, and futuristic, any tech-fanatic would agree that newer is better. The
ad is targeted towards customers who want to be a part of this new change.
Anyone who has the phone would believe that they are now apart of the future,
and they are holding the future in their hands.
Apple is very simple with all their ads, and only focus on
the phones. The background is plain black making the phones only stand out. The
company uses repetition of the word “again” to emphasize that they have changed
the phone market before, and they are changing it once again. Apple fanatics
would fall head over heels for the iPhone 6 after seeing this ad. The ad was extremely
effective and enticing.
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