Sunday, December 7, 2014

TOW #12 Outliers by Malcolm Gladwell (IRB)




Started from the bottom now we here? In Malcom Gladwells book Outliers he examines in most cases that phrase is simply not true. As much as we want to believe a heartfelt rag to riches story it’s quite rare to see. No one actually starts from the bottom according to him, there are many factors that help aid your way to the top. Gladwell looks at various cases of individuals or groups who reached success without a humble beginning. His purpose of writing this book is to convince his readers that success is absorbed from our surroundings and how we manipulate what is around us. In order to appeal to his audience Gladwell doesn’t attack his readers with large scientific words but instead he takes a more casual approach. He knows his readers aren’t all going to be psychologists so he tries to keep the book from being dry by using human examples and human experience. Gladwell is a experienced writer for the New York Times and Washington Post, and conducts many experiments on the thought processes of psychologists. Although he is quite experienced he rarely ever mentions himself in the book. He talks to his reader as if he is reading them a story about famous icons that the audience can identify easily. Gladwells appeal to logos and narratives give his audience information they need about rethinking the idea of success.

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