The Super Bowl is the biggest night of the year for
advertisers. Every year millions watch, and every year advertisers take the
opportunity to promote their products with “clever” ads. The key to a good
super bowl commercial is making people remember it. Effective commercials
either add humor, celebrities, or something that will go viral. This year in
T-mobiles new data sharing commercial they include all 3 elements. T-Mobile
uses a familiar face by using Kim Kardashian in a satirical dialogue. In this
new commercial she extolls the virtues of the carrier’s new Data Stash feature.
She says “Each month, millions of gigs of unused data are
taken back by wireless companies, Tragic…Data you paid for that could be used
to see my make-up, my backhand, my outfits, my vacations, and my outfits.”
T-mobile addresses what the problem is with other carriers data contracts, but
then finishes the message with sarcasm from a well known celebrity. It’s no
secret that Kardashian is obsessed with herself, in fact she even published a
book about her selfies this year. T-Mobile incorporated Kardashian to establish
their ethos by saying a well known celebrity uses their company and plan. The
commercial is effective because it captures the audiences attention and
entertains them, it does not overlook the primary purpose of the advertisement.
The ad references the popularity of communication, and
effectively persuades its audience to listen to what Kim has to say about how
tragic the loss of data truly is.
T-Mobile says Kim Kardashian cares about your data, even if
nobody else does. How else is she going to promote her TV Shows, selfie books,
and new products if your data isn’t working!
Most people may not totally respect someone who’s famous for
being famous, but Kim K is plugged into the Internet like no one else. Plus
shes right about data being lost-it’s tragic!
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