Coca-Cola is one of the largest
corporations in all of the world. With a wide array of carbonated drinks, Coke
utilizes advertising to its fullest degree in order to spread the word about
its beverages. The advertisement appeals to the vintage side of coke, it
reflects that coke has been around for years and utilizes an old ad to show the
generations of coco-cola. The print on towards the bottom of the ad is
presented in the famous red color, and highlighted by a white background to
make it stand out. It reads “Refreshing New Feeling… The spirited taste of
Coca-Cola Is always just right, never too sweet, when Coke is being passed be
sure to keep an ice cold bottle for yourself.” The advertisement depicts 3
women each passing a bottle down to the other, showing how popular and
irresistible the drink is. The company takes a subtle stab at competitors like
Pepsi for its sweet nature. The reoccurring theme of red used throughout the ad
makes the viewer drawn to the logo of the drink. On each bottle is a different
print of text for the brand, one reads Coke in block letters while the second
reads Coca-Cola in the traditional font. Both show how no matter what the name
or the print the substance itself is still popular. The brand is already well
built and should have no problem convincing a large audience to try a coke, because
it is already well established. The ad is effective and gets right to the point
about the drink being just the right taste for everyone.
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