Every year consumers waste 222
million tons of food. In Feedsa’s advertisement they display a common shopping
cart, but instead of a red bottom they display a starving child reaching up for
food. The ad evokes pathos, showing a starving child begging for something simple
consumers add to their cart. The purpose of the advertisement is to show how
simple it can be to feed the hungry, just like handing them the food. Feedsa’s
campaign is targeted towards everyone whos shopping for groceries, by sending
the message the next time you shop think about those who are hungry and how you
can get involved. The bright red colors make the child stand out, as if they
are truly at the bottom of that cart begging for the food. The purpose of
Feedsa’s ad is very effective through the use of their emotional appeal. It
truly motivates you to get involved in the cause.
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