TOW #19 "Eat. Pray, Love" (IRB)

Stressed and Depressed Elizabeth Gilbert travels the world to gain a sense of belonging again. Eat, Pray, Love is a memoir of Gilbert  that follows the journey she took around the world to find a new perspective on life. In her early thirties, Gilbert was married, and had a solid career as a writer. However that took a turn when she realized she was not content with what her life had become. She made the difficult decision of finalizing her divorce, and jumped on a plane to embark on a full year journey around the world. Her first stop was Italy, then India, and then end in Bali.

            Gilbert has struggled with love, and she wants to spread the message to her audience that no relationship can be picture perfect. She does this by personifying ones emotions over the other, and evokes pathos in her audience. "A soul mates purpose is to shake you up, tear apart your ego a little bit, show you your obstacles and addictions, break your heart open so new light can get in, make you so desperate and out of control that you have to transform your life, then introduce you to your spiritual master...”, (Gilbert 344). Her purpose in this section was to spread that love is not defined by presents and happy times, it is defined by the journey you take with someone else’s heart.

            In order to share lessons with the reader, but not to lecture them Gilbert splits her book up into different pieces. The first story she presents is when she travels to Italy. In Italy she tries a plethora of foods, this is where the “EAT” part of the novel comes into play. She learns about the variety of foods incorporated in the Italian diet, and steps out of her comfort zone. Next is the “PRAY” part of her journey, she travels to India to meet a guru, who will help her meditate. She finds soul within herself, and learns the art of meditation. She grew up in a busy city, with a busy life so meditation helps her rid all of her stress from life. After India she travels  to Bali where she meets her “LOVE.” She meets a brazllian man who loves her for the way she is, she connects with him on a deeper level than her other relationships. Her sequence of putting these events in this order connects to the title and the over all purpose of spreading the message of in order to love you need to be comfortable with yourself.

            Gilberts appeal to pathos and her strategic sequence makes her story portray a more effective message.  

TOW #18 "IMPACT 10x10x10" (Text)

Emma Watson, UN Ambassador launched a new HeForShe campaign speech in Switzerland for the WEF to launch the next phase of the Women’s HeForShe campaign.

The campaign first launched in September at the United Nations General Assembly in New York, its goal is to make men and boys in the movement for gender equality. During January she launched a new campaign called, IMPACT, it is a one year polot to engage governments, and universities to make commitments to women’s empowerment.  Since the launch of the #HeForShe hashtag in September, it has been used by over 1.2 billion people, and has become so popular that twitter has painted it on their walls at headquarters. The campaign motivated so many fathers to sign up to encourage empowerment for their daughters. The launch was designed to capture the audience of business men and ordinary people who are tired with violence and discrimination against women.

Unlike her first He for she campaign, Emma Watson included presidential figures to spread the word of the campaign. The president of Sierra Leone, Prime minister of Sweden, and the Netherlands all spoke about the campaign, establishing more credibility than what was given before.

. President of Sierra Leone Ernest Bai Koroma: "I know inclusion of women is a key driver to sustainable development. I am proud to join UN Women as an IMPACT Champion for gender equality and I encourage all men and boys to join me by pledging their commitment to the HeForShe campaign. The women I have appointed in my Government continue to prove my vision and conviction that including women makes better economic sense. I will strive to see gender equality fully realized in Sierra Leone, across the African continent and indeed in the world at large."

The inclusion of these powerful leaders makes her arugment for gender equality more compelling and demands for an action to be taken immediately.

This is the second speech at the UN Watson has made about this pressing issue and I can’t wait until she continues with more of her amazing words.

TOW #17 "#KimsDataStash" (Visual)

The Super Bowl is the biggest night of the year for advertisers. Every year millions watch, and every year advertisers take the opportunity to promote their products with “clever” ads. The key to a good super bowl commercial is making people remember it. Effective commercials either add humor, celebrities, or something that will go viral. This year in T-mobiles new data sharing commercial they include all 3 elements. T-Mobile uses a familiar face by using Kim Kardashian in a satirical dialogue. In this new commercial she extolls the virtues of the carrier’s new Data Stash feature.

She says “Each month, millions of gigs of unused data are taken back by wireless companies, Tragic…Data you paid for that could be used to see my make-up, my backhand, my outfits, my vacations, and my outfits.” T-mobile addresses what the problem is with other carriers data contracts, but then finishes the message with sarcasm from a well known celebrity. It’s no secret that Kardashian is obsessed with herself, in fact she even published a book about her selfies this year. T-Mobile incorporated Kardashian to establish their ethos by saying a well known celebrity uses their company and plan. The commercial is effective because it captures the audiences attention and entertains them, it does not overlook the primary purpose of the advertisement.

The ad references the popularity of communication, and effectively persuades its audience to listen to what Kim has to say about how tragic the loss of data truly is.

T-Mobile says Kim Kardashian cares about your data, even if nobody else does. How else is she going to promote her TV Shows, selfie books, and new products if your data isn’t working!

Most people may not totally respect someone who’s famous for being famous, but Kim K is plugged into the Internet like no one else. Plus shes right about data being lost-it’s tragic!

IRB Intro #3 "Eat, Pray, Love"

It’s been about three years since I’ve watched Julia Roberts travel around the world on the silver screen. For my third marking period IRB I chose to read Eat, Pray, Love by Elizabeth Gilbert. A big factor of why I chose this book was because of the movie, but I wanted to read it to see how different the book would be from the Hollywood produced film. The book is a memoir of a woman in her 30s with a broken heart, who decides to devote a year to travel around the world. I’m interested to see how the book will be different than the movie, and how Gilbert will describe her sense of wanderlust on paper. Im excited to read a journal style of writing, which is different than most things I have read before. 

TOW #16 "Towie Fan travels to Syria" (Text)

All over the news have been reports concerning a terrorist group who go by the name of ISIS. The earliest occurrence was in August when a journalist was attacked and held in captivity. After the brutal torturing the group took out a camera and filmed his beheading and sent this gruesome video to the united states government. Since then other kidnapping, hacking, and attacks have occurred in this article I read about a towie fan who travelled to Syria and has a strong insight of what ISIS is like there. Tareena Shakil, a british women ran away to Syria after telling relatives she would be on holiday in Spain. However the life in ISIS held Raqqa was hard and she escaped across the Turkish border. Now Shakil begs her father for forgiveness in hopes for him to take her back home. Currently she is being held in a Turkish detention center, and she just met with her father a few days ago for an emotional reunion.

The artilcle evokes pathos about the living situation by including the brutal conditions like, “'Life is so hard there. There's no hot water, no electricity for hours on end, none of the comforts we are used to in Britain.

'I escaped death so many times. There were bombs coming down on the street where I lived every night. The house would shake. I didn't know if I was going to live or die." (Dailymail.Uk)

The author of this articles purpose was to inform her audience, directed towards those in Britain of the life of those who travelled to join the extremist group. The author Emma Glanfield is a frequent writer on the attacks of this terrorist organization. She establishes her credibility by pulling exact quotes from Shakil and using statistics about the terrorist group.

Emma Glanfield has conveyed her message about the fears of terrorist attacks on britains streets being heightened by informing her readers of the recent events involving them.  

TOW #15 "Outliers by Malcom Gladwell" (IRB)

Outliers by Malcolm Gladwell redefines the meaning of success. Success to him can be a matter of luck and the circumstances you are under. Through logos and detailed evidence Gladwell shows his audience what success truly is. To most people it is defined as the story of a true hero creating themselves and achieving against all odds. We love the good rags to riches stories, but this is not always true. 

Gladwell is a psychologist and analyzes the pattern of success and peoples background stories. Establishing his credibility, he sets stage for other psychology books. Gladwell most prominently uses exemplification to show a relation between surrounding environment and peak achievement. In order to clearly show arguments, Gladwell appeals to logos. In an example of why Korean flights crash more than others, he demonstrates how they lack connection. “Klotz: One-five-zero maintaining two thousand Avianca zero-five-two heavy. The captain is clearly on the edge of panic. Caviedes: Advise him we don’t have fuel...Klotz: Climb and maintain three thousand and, ah, we’re running out of fuel, sir” (199). Using this example makes it clear for the reader to see the relationship between crashing and communication.

Through the rhetorical devices, and pattern of a narrative Gladwell achieves his purpose of describing the factors of what success is. The only drawback of how Gladwell describes success is that he discourages people from trying to achieve it. But by making success seem too rare to achieve Gladwell encourages me to defy the odds and achieve.